J'Adore Advert
This is a j'adore advert advertising perfume. She is being portrayed a sophticated, classy woman. She is beautiful which supports Scheibe (1979) theory. This is a new advert of them 21st century whioch clearly shows how females now have lead roles but they are chosen based on their looks and what they cas offer on screen.

Female Film Directors

Gurinder Chadha:
She has as her career total 14 wins in major awards and 7 nominations in other awards
Successful Movies: Angus thongs and perfect snogging (2008)
Bend it like Beckham(2002)
Bride & Prejudice (2004)
What do you call an Indian women who's funny(1994)

Debbie Allen:
Allen first began receiving critical attention in 1980, when she appeared in the role of Anita in the Broadway revival of West Side Story which earned her a Tony Award nomination and a Drama Desk Award.
Successful Movies: Blank Check
Next Day Air
Ragtime

Kathryn Bigelow
Successful Movies:
The Set-Up (1978)
Point Break (1991)
Blue Steel (1990)
The weight of water(2000)

Lesli Linka Glatter
Successful Movies: Now and Then (1995)
Into the Homeland (1987)
Tales of Meeting and Parting (1984)

Barbara Albert
Successful Movies:
Fallen (2006)
Visions of europe(2004)
Nordrand (1999)
Somewhere else (1997)

''I'm a Real Woman with Real curves, with Real beautyyyy!!!!''

''Heyyy...

Does my Bum look Big in Thisss??''

''Am i Reallyyyyy Here for Pepsii???''

Book Research

• Macdonald Myra: 1995: Representing Women- Myths of Femininity in the Popular Media- Hodder Arnold (Page 187)

''Media still replay the Madonna/whore dichotomy, and focus in a way untypical of any other crime on the victim or, as support groups now prefer to characterize her, 'the survivor.

• Kimmel, M.S(ed.) 1987: Changing Men: New direction in research on Men and Masculinity. Newbury Park, CA, Beverly Hills, London, New Delhi:Sage(Page 212)

-''If anything, the media act to reinforce already existing attitudes and values regrading women and violence. They do contribute, but are only part of the problem''.

• Lewis Glenn, 1983: Real Men like violence:Australian Men, Media and Violence. Kenhurst:Kangaroo Press (page 11)

-''Within certain limits aggressive male behaviour is accepted as normal part of everyday''.

• Mason, David, (2000) Race and Ethnicity, Modern Britain Publishers (Page 9)

-‘The term racism… is frequently used to express patriotic fervour and straightforward ignorance about other cultures’

• Gauntlett, David (2002) ‘Media, Gender and Identity’ (page 66)

-‘Female roles have definitely become tougher’

• A. Cranny-Francis, P.Stavropoulos, J.Kirkby (2003) Palagrave Macmillan Publishing's :Gender Studies Terms and Debates (page 244)

-‘under a patriarchal regime, women are, by definition, excluded from positions of power and authority’

Representation of Gender in the Past (50s-90s)

High Noon (1952)
This film mainly focuses on male hero's. These men typically made the decisions which led the story, and were assertive, confident and dominant. Women were shown in films too but were shown to be as frightened and in need of protection and direction, and offering love and support to male characters.

The Sound of Music (1965)

In the 1960s gender roles did not differ greatlty from previous decades, with men still being represented as assertive and dominant. The Sound of Music is an excepption, with having a female protaganist in the film. She is represented as pure and ''The Madonna''.

Star Wars (1977)

In the 1970s there was second wave feminism; and film and television were taking women more seriously Princess Leia was the main protagonist in the 1977 Star Wars film. She is represented as Beautiful,brave and the surviving female character. In 1972 Sharon Smith says ''The role of a woman in a film almost always revolves around her physical attraction and the mating games she plays with the male characters''.