key points i picked up from the independant study:

- Photographic images which make up the majority of the content of all three mags, depict and represent women as the protypical objects of desire, presenting the idea that women's purpose is to look appealing and attractive to a watching male audience.

- the formula to achieving a high successful readership within a dominantly male audience reflects and enforces the theory of 'Laddism' and the winning formula has been defined as "Beer + Sex + Babes' (Edwards)

-The photographic imagery within the texts is argued to be the most controversial representation of women within the newly developed lifestyle of men.

- 'Lads'- men aged between 15-25, their modern, fashionable young men, not afraid to admit they enjoy porn, women, sex, heavy drinking and sports.

-Women are stereotypically seen to men as only objects of their sexual desire, and should conform to what they view as attractive, this relates to the hypodermic needle, that audiences are passive and easily influenced.

- They depict the modern male as hard and untouchable whilst representing women as an object for men's contemplation with an aim to fulfil his desires and fantasies.

- the degree of sixism within the modern male lifestyle mags and the implict ideology that women should be attractive to the male population represents men as the dominant sex and women the weaker.